How I keep my content alive for 365+ days (For Free!)

The one platform creators are still sleeping on...

Happy Saturday, champ 💖

Creating content is an uphill battle in itself.

You’ve to do so many things:

• researching

• writing

• editing

• publishing

• marketing

And… none of it is ‘optional’ if you want to stand out.

But even if you do all of that with utmost care, there's still one thing that can make you feel like a victim.

What’s that?

It’s the shelf life of your content.

Shelf life in general means: how long something stays useful or relevant before it starts to fade.

When it comes to content, the shelf life across most platforms is alarmingly short. Whether you talk about X, LinkedIn, Facebook, or Instagram, the case is almost the same.

Source

The moment you hit publish, your content is at the mercy of the algorithm.

If it’s picked up early, it will gain momentum for a few hours, maybe a day.

If it’s NOT, it will fade quietly into the noise, never reaching the people it was meant for.

That’s the reality of short-lived content cycles.

Now, the burning question is: Is there any solution to this problem?

Yes, there is, and it’s🙃…

Pinterest.

Yep! This visual search engine with more than 550 million MAU (Monthly Active Users) is your best bet to get long-term, free, and consistent traffic.

On Pinterest, your content doesn’t expire in a 24-hour window.

Instead, you keep on getting traffic for weeks, months, or even years, if you’ve optimized your content well.

I’ve experienced this first-hand!

I began my online journey with Pinterest, and apart from getting some mind-boggling results like:

• 7 consecutive rankings on the home feed

• more than 4 million views on a single pin in 1 day

• 100k saves of my pins

• 33k outbound clicks

• crossing 2 million impressions on my Pinterest boards
  

The one thing this platform helped me with the most is getting consistent traffic, even 400 days after posting.

How to start your Pinterest Journey📌

Starting your Pinterest journey can be a bit overwhelming if you’re doing it for the first time, but it doesn’t have to be that way.

Yes, you’ll need to learn and evolve if you want to see real results.

But the good news is I’ve got plenty of FREE resources to help you skip the confusion.

Start with Pinterest Marketing Tips, a dedicated publication on Medium that walks you through the what, why, and how of growing on Pinterest.)

You can find more resources here.

See you next week,

Sweta

If you found value in this edition, tap the 💖 button below and share it with someone who might enjoy it too. Also, share your thoughts in the comments. I read all of them:)