I was a no-scheduler creator, but this 'one' tool changed my mind🧠

It might change yours, too!

Happy Saturday, champ 💖

Creating content, as a solo individual, is a challenging thing (by all means).

On top of it, if you have a full-time job, a family to look after, exams, or learning…then it becomes a different ballgame altogether.

I know this because I’ve lived this experience.

I was working full-time when I stepped into this content world. And, it took me a lot of:

• tools

• tactics

• systems

• strategies

• failures

to make sense of this digital landscape.

Did I ever use a scheduler?

Using a scheduler is a part and parcel of many creators’ workflow, and they’re open about it. In fact, one of my fellow writers

Anna Burgess Yang

also uses a scheduler.

I, on the other hand, avoided schedulers for the longest time.

There were two reasons behind this thinking. I’ve:

• heard some mega creators say they don’t use schedulers.

• read blogs claiming that scheduling might hurt your reach.

So, I kept doing everything manually.

Now, don’t get me wrong, manual work isn’t useless.

In fact, it’s incredibly valuable. Doing things manually helped me understand the process deeply. It trained my creative muscles and made me capable of handling more over time.

For example, I created and uploaded more than 10k pins to my Pinterest profile, all by myself, simply because I’ve been trained to do so!

My Pinterest Dashboard

This tool is what finally got me to start scheduling content♻️

I’ve started using Buffer as my scheduling tool.

(Just to be clear, I’m not affiliated with them in any way. This is a genuine recommendation based on my own experience.)

If you read the last edition, you might know I joined Buffer's 30-day Creator Camp. That’s when I decided to purchase their “Essentials plan”, which allows me to create and schedule posts for one social channel. Right now, I’m only using it for LinkedIn.

Source

Once a week, I create and schedule my posts. At the moment, I’m switching between Saturday and Monday for the content creation process.

Here’s what a scheduled post looks like inside Buffer.

My Buffer Workspace

Once the posts are scheduled, I can focus more on the other metrics, such as engaging with my audience, analyzing what’s working, and improving my content strategy week by week.

So, all in all, adding Buffer to my toolkit is a good decision.

Give it a try.

Who knows, your workflow might get easier too😊.

P.S. How do you feel about using a scheduler as a content creator? Do you think it helps or detracts from your creative flow? I’d love to hear what you think. Share your views below!

See you next Saturday.

Sweta

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