#6 7 Headline Formulas That Will Get Your Content Noticed (Even in a Crowded Space)
(I got 7K views on a single post with these!)
Have you ever wondered why some writers seem to hit sixes with almost every post while others strike out?
What’s the reason behind this?
Is it their content, their picturization, or their headlines?
Think!
Nine times out of ten, it’s not the fancy graphics or even the mind-blowing content.
So, what’s the one thing that compels them to click?
Any guesses?
It’s — Headlines.
Don’t get me wrong. Great content & killer visuals are also important.
But, if your headlines are weak, none of that matters.
I’ve experienced it myself.
You can see in the snippets given below what’s the impact of using a catchy headline.
The headlines that I’ve used as a cover of my blog posts serve the purpose well and that’s why they got those claps and comments.
Now, let me tell you one thing before we proceed — The skill of crafting headlines is not reserved for some elite writers.
Anyone can write catchy headlines.
You just need to understand some formulas, use them, and then find which one gets you the maximum views.
This post is filled with 7 best headline formulas that you can start using right now.
Let’s learn these formulas together and make your headlines catchy like never before!
1. The ‘How-To’ Formula
This formula is all about promising a solution in a specific time frame.
Formula: How to {Do Something} in {Time Frame or No. of Steps}
Examples:
How to Learn Guitar in Just 30 Days
How to Save $1000 in 3 Months Without Feeling It
How to Make a Week’s Worth of Healthy Meals in 2 Hours
2. The Number List Formula
In this formula, numbers play an important role (as you can guess from the name itself!).
The number can be anything, but odd numbers often perform better.
Formula: {Number} {Adjective} Ways to {Achieve Desired Outcome}
Examples:
7 Surprising Ways to Boost Your Energy Without Caffeine
13 Clever Hacks to Save Money on Your Grocery Bill
5 Foolproof Tricks to Remember Anyone’s Name
3. The Question Formula
Questions are a powerful way to hook readers.
When they see a question in a headline, their curiosity kicks in and they want to know more.
Formula: {Intriguing Question}?
Examples:
Are You Making These Common Investing Mistakes?
What’s Really in Your Favorite Fast Food?
Is Your Smartphone Listening to You?
4. The Secret Reveal Formula
Humans are curious by nature.
And, when they find something that promises to reveal a secret of hidden information, they are instantly intrigued.
This formula uses the same psychological trigger by hinting at exclusive, valuable insights that aren’t widely known.
Formula: The Secret to {Achieving Desired Outcome} That {Unexpected Source} Doesn’t Want You To Know
Examples:
The Secret to Losing Weight That Gyms Don’t Want You To Know
The Hidden Trick to Getting Cheaper Flights Airlines Won’t Tell You
The Untold Truth About Saving Money Banks Keep Quiet
5. The Warning Formula
Are you also familiar with this term called — FOMO aka Fear of Missing Out?
I’m sure you must have heard this.
This formula plays on our fear of missing out or making mistakes.
Formula: Why You’re {Doing Something Wrong} and {How to Fix it}
Examples:
Why You’re Probably Brushing Your Teeth Wrong (And How to Do it Right)
The Reason Your Diet Isn’t Working (And What to Do Instead)
6. The Comparison Formula
Comparisons really work (maybe not always in real life, but definitely for headlines).
In this one, we are giving comparative options to our readers.
This formula performs well when you’re putting out review-style content.
Formula: {Option A} vs {Option B}: Which is Better for {Desired Outcome}?
Examples:
Keto vs Paleo: Which Diet is Better for Weight Loss?
Netflix vs Hulu: Which Streaming Service Gives You More Bang for Your Buck?
Running vs Walking: Which is Better for Your Health?
7. The ‘What and ‘Why’ Combo Formula
This formula works by posing a question that combines what something is and why it matters.
Formula: What {Something} is and Why You Should Care
Examples:
What Bitcoin is and Why It Could Change Your Financial Future
What Intermittent Fasting is and Why It’s More Than Just a Diet Trend
Final Thoughts🌸
That’s a wrap for now!
I hope you’ve got some value from this post (Do let me know if that’s true😉)
See you in the next value-packed post.
Till then, keep smiling and keep learning.
Signing off!
Sweta❣️
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PS: Hey! I’m Sweta, a publication editor turned content creator, living in India🙋♀️!
I’m here to help you build your own space in this online world by sharing what I’ve learned, tried out, and even failed at along the way!
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